Cost per impression on Youtube is the main money maker, the higher it is the more you will earn. Online advertising is fast taking a new dimension, online entrepreneurs especially those in internet advertising. Therefore video Ads are an online video display that advertises monthly company products and usually shows up in a video-like manner.
1 YouTube Video and Channel Money Calculator
2 CPM Rates From an Actual YouTube Account
2.1 Other Platforms
2.2 How to get started
2.3 How to Calculate YouTube Video CPM Rates in 2019
3 Average YouTube cost per impression (CPM) 2019
3.1 Factors that can Determine the cost per impression on YouTube
3.1.1 1. Season
3.1.2 2. Type of Advert
3.2 Ad Exchange Video cost per impression YouTube Rate in the United Kingdom
These advert video usually come either before or after many video streaming. Not only that, Youtube also shows banner ads during the video both on top of the player (usually 728×90) and n the right top side of the page (usually 300×250). These are popular Adsense sizes and therefore they have high demand in both mobile and desktop.
Need to create YouTube channel art? Try out our free online banner maker!
YouTube Video and Channel Money Calculator
Try Our Free YouTube Revenue Tool!
Check out how much each video and channel is earning based on views and CPM. Click on the image or this link and have fun.
CPM Rates From an Actual YouTube Account
The statistics in the table below are extracted from CuteStockFootage.com YouTube channel and are as precise as they can get. Keep in mind that this will vary from channel to channel, but this info gives you an approximate idea of what the CPM for each country is. We have also included watch time and views so you can understand how these affect the overall performance. Keep in mind that the more views and watch time it has the more precise the CPM will be. We talk about different mediators that will affect the overall performance later in the article, so have a look.
Wish to see YouTube CPM Rates for year 2020? Check outYouTube Video CPM Rates 2020.
|United Arab Emirates||1.05||16612||120523|
|Bosnia and Herzegovina||0.20||1341||10239|
|Trinidad and Tobago||0.50||826||6942|
|Democratic Republic of the Congo||0.54||626||6162|
|Republic of the Congo||0.62||325||2976|
|Papua New Guinea||0.13||85||866|
|Saint Vincent and the Grenadines||0.20||76||600|
|Saint Kitts and Nevis||0.23||53||386|
|U.S. Virgin Islands||0.56||29||274|
|Antigua and Barbuda||0.08||24||215|
|Turks and Caicos Islands||0.10||18||158|
|Northern Mariana Islands||1.62||16||130|
|British Virgin Islands||0.13||17||95|
|Isle of Man||1.12||3||47|
Many platforms prefer video advertising opportunities, but the most used and the most popular is the YouTube video Ad which is what we will be looking at today where cost per impression is one of the highest. To further prove the effectiveness of the video advertising industry, Facebook as of 2014 bought over LiveRail, a video advertising distributor for an estimated $400 million. It has been estimated that in 2010 views on video Ads accounts for 12.8% of all the video that was viewed on all the online video streaming platforms.
How to get started
As par YouTube videos, you have to link your Adsense account to your YouTube channel; you are expected to be receiving credit for each video, once your earnings get up to $100 in earning (which is the official payment rate for YouTube) Google automatically releases payment to your preferred bank account; it can be a direct payment to your local bank account or any of the online payment platforms like Paypal, which was why videos like “Gangnam Style” was able to generate up to $7.8 million, because of its ability to exceed over 1 billion views.
As businesses, as well as individuals continue to make millions of dollars via YouTube video advertising, it will be normal if we further look at the YouTube CPM rate in 2019. YouTube’s Cost Per Impression charges differs according to geographies and it is being reviewed in almost on an annual basis. Take for example years back, YouTube paid Adsense channel owners per 500 views but from the beginning of 2018, it was increased to per 1000 view.
How to Calculate YouTube Video CPM Rates in 2019
Before you can be able to calculate the cost per mile (CPM) you must be able to also calculate the Revenue per Mile (RPM). Though it can be a bit tricky, all you need do is to follow the procedures. The procedure is listed below:
First, you must have checked your monthly earnings, and to do this go to your Adsense account and click “payments” which is located at the “setting” section of your account.
Assimilate the number of views your videos have accrued in the past month. To access this information all you need to do is to simply find your way to the “YouTube Analytics (YouTube Studio)” and check the monetized playback, but do not make the mistake of looking at it from the number of views.
To see the data for the previous month, select it as an option in the drop-down menu located at the right-hand side of your account. The reason why you must consider the monetized playbacks is that not all the view from your videos are monetized (yap! unfortunately). Ok! Let’s specify this, most of the views from the YouTube mobile platform are not monetized as well as those views from those who use Adblockers.
Step three will now show you the actual amount you have earned in a month as a YouTuber. Take those amounts you have earned in a month then divide it by the total number of views recorded from your videos at the same period and multiply it by 1000. That is it! The number you come up with is your RPM.
Amountearned last month – $140
Numberof Views at Same Period – 40,000
RevenuePer Mile (RPM) = 140/40,000 x 1000/1 = 3.5
Average YouTube cost per impression (CPM) 2019
To ensure a high CPM rate, and because the rate differs with major determinant being geography, you have to focus on targeting those countries which advertisers are willing to pay much more in other to penetrate their markets. The best place any publisher should channel his target is the United States of America and the UAE; statistically, over 50% of Americans use YouTube regularly, a fact that they are economically enticing; Google pays as much for views coming from that country. Other countries with attractive CPM are listed below:
|$5 -$8 per CPM|
There are also countries with the worse cost per impression on YouTube, those countries includes:
|$0.30 – $2.00 per CPM|
Factors that can Determine the cost per impression on YouTube
According to research by BulevureGames, some factors contribute to the rise or fall of YouTube CPM. Those factors include:
You see, sometimes advisers term to take a break at some period of the year, the reason is that most of them must have spent a huge sum of money on adverts and promotions during the Christmas and New Year periods, so in January they will decide to take a break thereby affecting the Adsense CPM.
2. Type of Advert
The type of advertdisplayed also matter a lot in this case, some advertisers prefer going for Adclicks rather than the usual views. So, in this case, it may end up affectingthe YouTube ads at the end of the month.
Ad Exchange Video cost per impression YouTube Rate in the United Kingdom
Ad Exchange is a technology designed to facilitate the buying and selling of all form of ad inventory from multiple ad networks. The job is to determine the price for every ad inventory through systematic bidding using a programmatic approach to actualize such a task. Just like the conventional factor affecting the YouTube ad section, the Ad Exchange video CPM rate for Ad Exchange also differ according to the geographical engagement, click-through rate (CTR) e.t.c. In UK CPA rate is one of the highest and can vary greatly depending on the content and user quality.
In conclusion, running a Vlog on YouTube platform can be a be considered as a lucrative business if you do it right when we say “doing it right” we meant making the right investment, as in, promoting your channel through different means all in a bid to reach the right audience. Focus on the best performing cost per impression on youtube and you should be earning good revenue. On a final note, you have to try as much as you can to create good contents your audience will be proud of. Happy Vlogging!
If you have found a spelling error, please, notify us by selecting that text and pressing Ctrl+Enter.
Get More Money From Your Ads Try Setupad (50%-200% revenue increase)
Thank you for reading the entire article! We hope you learned something new.
We would appreciate comments with suggestions, help or really anything. This is a new website and all opinions are important.
If you could share this article in social media it would mean a world to us! Thank you!
Thank you for reading the entire article! We hope you learned something new.
4.7/5 - (13 votes)
Tags: Cost Per Impression YouTube YouTube Money Calculator by Channel YouTube Money Calculator by Video YouTube Money Calculator Views YouTube Video Advertising CPM
6Comments 8Likes 4353Views
About David Writes
David Writes is a professional writer from Africa. He has a lot of experience in blog and news articles.
View all posts by David Writes
What is a $4 CPM? ›
A CPM of $4, for example, means that you pay $4 for every 1,000 views of your advertisement. Although CPM is one of the most common pricing models for web ads, it is not a metric that indicates the effectiveness of a campaign.What is a CPM of 7 mean? ›
What Is Cost Per Thousand (CPM)? Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one web page. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.What is a decent CPM? ›
On average, a good CPM is $1.39, $1.38, $1.00, $1.75, and $0.78 for the telecommunications, general retail, health and beauty, publishing, and entertainment industries, respectively.What is the ideal CPM rate? ›
A good cost per mille depends on multiple factors, such as the type of ad networks you use (Google ads, display ads, search ads, Facebook ads, etc) Google search ads average CPM is $38.40, while the google display network ads have an average CPM of $3.12.What is the minimum CPM? ›
You are required to bid at least the minimum CPM in your local currency, or your bid will be filtered; $0.05 is the minimum in USD, but the bulk of transactions start at $0.50 .Why is my CPM so high? ›
A high CPM score typically tells you that you're running a weak campaign and there's room for improvement to boost your ad views.Why is a low CPM good? ›
So, if you've been wondering how to reduce your cost per thousand impressions (CPM), you've been thinking in the right direction. Lowering your CPM means your cost per click, cost per lead, and cost per acquisition all typically go down as well. Simply put, you get more on less ad spend.What is a good cost per 1000 impressions? ›
What is a good cost per thousand? It all depends on your industry, advertising budget and pricing model, but the average online advertising cost per thousand impressions an advertiser pays would be around $3-$10. if you pay less than $3 for one thousand impression, you probably have a pretty good CPM.What is a good CPM for influencers? ›
As a general guideline, expect rates to land somewhere in the $12-25 CPM (cost per thousand followers) range.What is $20 CPM? ›
In online advertising, if a website sells banner ads for a $20 CPM, that means it costs $20 to show the banner on 1000 page views.
What is $10 CPM? ›
This means that the advertising cost depends on the number of impressions served. For example, if CPM is $10, the advertiser will pay $10 for every one thousand times the ad is viewed, that is, every time the ad receives one thousand impressions.What is the Facebook CPM? ›
What is CPM on Facebook? CPM stands for cost per mille. This is the price you pay for 1,000 impressions on your Facebook ad. Fun fact of the day: 'mille' means 1,000 in Latin. You should optimize for CPM on Facebook if you're looking to get your ad seen as much as possible.What is the 7 times 7 rule? ›
The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service. It's a marketing maxim developed by the movie industry in the 1930s.What is a good cost-per-click 2022? ›
Research suggests that advertisers should expect to pay: $0.94 per click or $12.07 per 1,000 impressions. Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per mille (CPM)—otherwise known as cost per 1,000 impressions.Is 30% impression click-through rate good? ›
It's the rate at which your PPC ads are clicked. Basically, it's the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions). As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display.