Ancestral Supplements - About Us (Co. Story) (2022)

We produce one small batch at a time to ensure higher quality and attention to detail... this includes 3rd party testing all products to ensure purity and product specification. We are a small Texas-based business doing business the old fashioned way... no short cuts... higher quality... higher standards... where customers come first. Our mission is our purpose...putting back in, what the modern world has left out (to return people back to strength, health and happiness).Ideally, we would consume the whole animal (nose-to-tail) to optimally support and sustain a vibrant, disease-free life. For most, that's just not practical in modern times. Our supplements are for individuals seeking fundamental (Liver, Bone Marrow, Organs) and targeted support (like supports like) in harmony with nature — the old fashioned way, the way that our early ancestors did.*

Ancestral Supplements - About Us (Co. Story) (1)

Our Journey

I too started this health journey out of medical necessity. When my boys were tiny (around 2004ish) they didn't thrive... they were allergic to everything. Every doctor we took them to gave us the same prescriptions for allergy medicines, benadryl and an epi pen. After reading Nutrition and Physical Degeneration by Weston Price, we took matters into our hands starting with organic, pasture-raised and wild caught nose-to-tail foods with varied organic, in-season fruits and veggies. This was many moons ago.

My boys haven't been back to a doctor's office since because.... well... they don't need to. My boys never get sick... they don't get the flu... they don't get allergies. Their development is actually amazing... they're in the top > 95th percentile for academics and when they test their mile times for physical fitness, they're in the 99th percentile! What's crazy is that my kids don't do all that insane studying that other kids do today (not even close) and they don't even practice running... they're just mentally and physically fit! We also have two functional doctors on staff here at Ancestral Supplements so if we really needed a doctor, we wouldn't have to look very far.

For those that know me, they'll tell you that I'm full of fire... that I'm full of unbridled passion and energy and willingness and wantingness to do good in this world... to make a difference... to make insane sacrifices becauseof my drive and dedication to make my greatest contribution... to help people heal and be healthy through ancestral living (lifestyle, diet and behavior). I was born for this job!

I love being part of the wellness journey... I love seeing how people can go from a mere existence and suffering in life, to truly thriving and rediscovering meaning... I get to see people transform... I get to see moms become moms again because they finally have the energy to put their bodies in motion... I get to see people that were quietly suffering, trapped in their own homes, reconnect with the outside world... I get to see really sick kids (sort of like my own boys) have a decent chance in this world because someone cared enough. This is what gets me up in the morning.

Fast forward to 2014, most of our business is exchanged with healthcare practitioner accounts (functional medicine guys and gals, holistic practitioners, acupuncturists, etc), then the direct-to-consumer market (e.g. Amazon, Shopify, our local store, etc).


My name is Brian Johnson (aka Liver King) — I am one of the owners of Ancestral Supplements. My wife (the biological dentist) is currently introducing me to people as "The Bear," even though I keep telling her it's Liver King.I think that it's important that you know what Ancestral Supplements is about... what I'm about... what I believe... and why you should ultimately buy our supplements (see below, see my tribe's ancestral tenets!). If you like what I have to say, I hope that you'll stick around, try a few things and become a loyal customer. If you don't like what I have to say, you can meet me in the schoolyard and you can say it to my face.


I believe in the evolutionary theory of health and wellness. I believe that for millions of years, robust strength and exceptional health was central to our existence. We were once strong, lean, healthy and fit. I believe this because for most of human history, we effortlessly consumed (nose-to-tail) the things we needed for health and happiness. Like the fertile ground that we once walked upon, we were a natural extension of this earth. In the modern world, we unknowingly struggle to fulfill our nutritional needs in order to support and sustain a vibrant, disease-free life. Most people are critically deficient in the fat soluble vitamins A, D, K and E, as well as magnesium, iron, choline, B12 and iodine. Because of this, we decided to start our supplement company with products that would make the biggest impact on overall health... the highest quality grassfed beef liver and bone marrow.

  • 90% of Americans are deficient in magnesium
  • 90% of Americans are deficient in the fat soluble vitamins A, D & K
  • Our early ancestors didn't brush... didn't floss.. didn't get cavities


Our mission isputting back in, what the modern world has left out (to return people back to strength, health and happiness). Because fortunately,our potential for strength and health remains encoded in our DNA, and under certain conditions, we can genetically express the strongest, healthiest version of ourselves. Those "certain conditions" almost always have to do with nutrition.

If you are like The Johnson tribe / family, then you eat a nose-to-tail diet... you consume fermented foods (like fish sauce) just about every day, and you definitely get mid-day sun exposure. I know that the sobering reality is that very few people are willing to consume organs and glands on a regular basis and the health consequences are far-reaching. The good news is that our nose-to-tail product line can be a solution.

All content below this mark is a work in progress and always will be... we are genus Homo (the baddest mammalian predators that ever lived)

I believe that the human organism is superbly adapted to an environment that no longer exists. Our modern world is totally inappropriate for the bodies we inhabit today. The vast majority of our health and happiness problems result from this mismatch.The solution is to find ways to recreate our ancestral environment in the modern world.The information presented here is meant to provide you, descendant of the sole surviving species of genus Homo (the baddest mammalian predators that ever lived) insights to reclaim your strength, health and happiness in the modern world.


You're right... I'm not a hospital... I'm not a doctor... and this is not medical advice... But I do have a degree in biochemistry. I wrote a thesis on the chemistry and biochemistry ofsupplementalnutrition. I'm a primal blueprint certified health coach and I've been obsessed with ancestral health and living for over twenty years. Perhaps my best credential is that I care about people.For these reasons, I can usually offer some value but the framework will always be built on and around ancestral living... on proven ways to work with our biology to express the best versions of what we can be.


On the hierarchy of health, sleep trumps almost everything else. It's the low hanging fruit that can affect health metrics more than just about anything else. It's the time when body and brain detox, recover, rebuild and restore. How amazing is your sleep? Exactly what I thought! Instead of writing a long boring article about sleep, I'm bullet pointing this...

  • Get morning sun exposure (at the same time everyday) to regulate sleep / wake cycles.
  • Finish your last meal at least 3 to 4 hours before bedtime... trust me, you can do this.
  • Earthing... you can do it the old fashioned way or you can use grounding sheets like we do (Google it). We go on barefoot hikes all the time... we use an EMF meter to make sure there are no electrical fields around our bed... we turn off the wifi (actually don't have wifi but you do, so turn it off at night)... put your phone in airplane mode and make sure that there are no electronics (nor lights) anywhere near you.
  • Your sleep temperature should be between 64 and 68.
  • Use blackout curtains and blackout blinds... room needs to be pitch black. No battery lights, no night lights, nothing!
  • Use Himalayan salt lamps at sunset instead of regular lighting.
  • Wear UVEX safety goggles at least 2 hours before going to bed... this one is seriously a big deal. They cost $9 and they make all the difference. If you're not going to do anything else, do this!
  • Shut your mouth.. breathe through your nose. Too much to say about this so readthisandthis(taping mouth shut for deeper sleep) if you care enough.
  • Last but not least, sleep on the floor like our tribe does... why you ask... because our bodies were never meant to be in a cast, courtesy of your bed, all night. Why do you think you wake up feeling like a stiff Rick. Katy Bowman is a biomechanist and author of Move Your DNA. She sleeps on the floor. She got us sleeping on the floor.

Yeah, I know, the last one is bit extreme but you have to ask yourself... how badly do I want this... how badly do I want to be strong, healthy and happy again... what am I willing to do... If you're like most people reading this right now, there's little that you wouldn't do to reclaim these virtues. Prioritize your sleep! It's the single most influential thing you can do right now to support your health journey. No, you don't have to go all in and start sleeping on the floor but you do have to get early morning sun (on skin and through retina), connect to the earth and spend 10 bucks on the UVEX glasses. Start sleeping like our early ancestors did to build your biological resilience. For more on this (including the science), see our blog article here entitled The Ultimate Ancestral Guide To Better Sleep.


I'm getting buried with emails about the UVEX glasses... thank you for asking... here's my explanation starting withalinkto the blue light blocking glasses that my tribe and I wear. They're normally 10 bucks or so (when they're in stock). I suggest to have the whole tribe / family wear them two hours before going to bed for the best, restorative sleep ever.

The activity / rest (sleep) cycle in us mammals is one of the circadian rhythms that normally gets entrained by environmental cues such as natural light / darkness. These cues no longer exist in the modern world because blue light is now ubiquitous... blue lights are emitted from all screens, smart phones, digital clocks and almost all artificial light in the house. The UVEX glasses block this non-native light spectrum that occurs when the sun goes down. I suggest wearing the UVEX glasses at least 2 hours before going to bed. Even when our whole house is light only by firelight only, I find myself reaching for the glasses because I don't want even a glimpse of artificial ambientlight to disrupt my sleep physiology. Once again, they cost 10 bucks... the benefits are massive. Ego holds people back.

Here's a great link to explain much better... customers tell me that it's the best $10 investment theyhave ever made... try 'em!


Next is how you eat... there's no amount of supplements that will outperform a bad diet. Yes, supplements will absolutely help (actually, they can make a huge difference) but diet is absolutely fundamental.For this reason, I am a huge advocate of using a ketogenic-like diet (actually, nose-to-tail carnivore) and ancestral eating patterns as a tool... not really a diet per se but a way of eating that models that of our early ancestors. I've been cycling in and out of ketosis for over a decade now (way before it became wildly popular). I've been writing a book on ketosis. The following is from that book...

Nutritional ketosis may have health benefits in conditions such as epilepsy, Alzheimer’s, Parkinson’s, ALS, MS, autism, traumatic brain injuries and much more.*[14]By now you've heard all the rage about ketosis, also known as the ketogenic diet. It's the new diet that everybody's doing, right! Actually, ketosis isn't new at all... it's been around for... well... since we (human beings) have been around. Ketones provided the energy substrate for our brains and bodies when glucose wasn't available, such as in times of famine which was a common occurrence for our early ancestors.Fortunately for us, biology figured out an elegant solution to the problem of inconsistent food sources and a large, hungry brain... ketosis.

(Video) Ancestral Supplements Review - The Liver King

— Ketosis certainly helps people with neurodegeneration conditions such as Alzheimer’s disease, aging-related cognitive decline, epilepsy, and Parkinson’s disease * —

— An outpouring of anecdotes suggest that otherwise healthy people can experience cognitive benefits from brain utilization of ketones. Wife and I belong to this outpouring... love the upgraded mental performance! * —

— Ketosis upregulates mitochondrial biogenesis in the brain. It literally creates new power plants in the brain that are good at burning fat-derived fuel and mopping up brain fog * —

"People whose brains suffer from impaired glucose utilization see cognitive benefits from ketones.In Alzheimer’s disease, aging-related cognitive decline, epilepsy, and Parkinson’s disease, brain glucose uptake is depressed—evenbefore any actual cognitive decline appears.Despite high glucose availability,the aging, epileptic, Alzheimer’s, or Parkinson’s brain can’t utilize enough of it to handle cognition. Enter ketones.Ketones act as an alternative energy source for the glucose-starved brains. It’s no coincidence that ketogenic diets canimprove symptoms(and in some cases abolish them) and cognitive function in all four conditions."[16]

For the record, unless there's a neurodegenerative, mood and/or memory condition on board,I don’t think we all need to be on a ketogenic diet, nor do we all need toremain in ketosis for extended periods of time; however, I do think we need to slip in and out of ketosis on a regular basis... just as our early ancestors would have done. After all, we seem to be purpose-built for doing it and we derive massive health and happiness benefits from it.We know it seems to stave off neurodegeneration, as well as improve the brains of people already suffering from it.*[16]

NOTE: Ketosis is a high fat, moderate protein, low carbohydrate way of eating. Medium chain triglycerides (MCT oil), intermittent fasting (IF) and extended fasting all elevate ketone bodies. Have a look at what I eat (see below) but be careful with too much protein as this can kick you out of ketosis. A typical keto meal should consist of 70% to 75%healthyfats, 20% protein and 5% carbohydrates. The best book, that's also available on Audible, that I've read on ketosis isKeto Clarity. UPDATE: Hands down my favorite book here is Primal Fat Burner — it's required reading for the entire tribe here at Ancestral Supplements... a godsend gift to us Sapiens.

For these reasons, my tribe (my family) and I follow seasonal eating patterns that allow us to slip in and out of ketosis. If we're feeling really good, we may stay in it a little longer. It helps us tothink, to perform, and to produce. The following is an idea of how and what we eat... notice that we also go through periods of feast and famine with 24 to 120-hour fasts and huge refeeds where almost nothing that resembles primal food is off limits.

NOTE:Water fasting (only consuming water and minerals) is likely the single, most powerful metabolic intervention in existence... it's accessible to everyone... it's time and money's the default way of life in the animal kingdom... Only recently have certain animals (Sapiens included) had such easy, unlimited, no effort required, access to food. Can't figure out how to heal and be healthy... consider a 5-day water fast to address root cause issues. Do it as needed... sometimes wife and I do it once a month because it's awesome! No, this is not medical advice but it is the way animals, including humans, have healed for millennia upon millennia... it still works in the modern world too.


  • Wallaby Organic / Grass fed yogurt (2 cups or 150g)
  • Organic ghee and/or grass fed tallow (2 to 3 tablespoons or 30 to 45g)
  • Organic almond butter (2 tablespoons or 30g)— this is only on occasion
  • Ancestral "Living" Collagen / Gelatin (10-20g)
  • Himalayan sea salt -- 1/4 tsp (2 to 3g)
  • Organic / Grassfed protein powder (1 scoop) — I like Bluebonnet Grassfed Protein
  • Organic / Pasture raised raw eggs (6 to 8 large eggs)
  • Organic, fresh and raw pastured-raised milk (1 cup or 150g)... raw is best but Whole Kalona Brand Milk is a good second option if you don't do raw milk. If you don't tolerate milk, find an alternative.

This shake takes me a whopping 15 minutes to make... It's super convenient... and, it's downright delicious.If I don't make ashake, I will have a bunch of pasture-raised eggs (8 or so) that are smothered in a massive amount of butter or tallow (rendered from suet) topped with crunchy sea salt, a side of avocado, nitrate-free, sugar-free bacon and a dollop of homemade fermented yogurt or sour cream. Are you kidding me... don't even try to tell me that your breakfast is better in taste nor in health. I generally eat my first meal at 3 PM... it's called "breakfast" because it breaks my fast.


  • Homemade Bone Soup (simmered for two to three days with tons of golden marrow)
  • I also enjoy me some fermented fish sauce or some version of a fermented animal product almost every day of the week (i.e. high liver).
  • Organic Avocado (avocado optional: top with fish eggs or Icelandic cod liver, a few drops of lemon juice and sea salt)
  • Grass fed butter, Ghee or Tallow (2 tablespoons)
  • The occasional salad of dark leafy greens (only when in season) and sea salt
  • Grass fed organs (16 to 24 oz of various animal parts, nose-to-tail)

We might carb reload on the weekends with plenty of sweet potatoes, raw local honey and various in-season fruits. We also do a twenty-four to thirty hour fast on Sundays... it's not as bad as it sounds. We eat an early dinner as we normally would on early Saturday evening... skip our first meal on Sunday, and eat an amazing fish-based dinner (usually wild caught, skin-on and bone-in sardines; wild fish eggs; and whole cod livers (as opposed to processed cod liver oil)) with the entire tribe on Sunday. Once a quarter, we do a 5-day water only fast (adults only).


If you're not already 100% healthy... if you have autoimmune symptoms, or chronic/recurrent fatigue, or eczema, or gut and/or mood issues, etc, etc, I suggest doing a true nose-to-tail carnivore diet (without eggs or dairy) for 30 days. You'd be amazed at how many people require this to regain the best version of themselves. If you'd like expert guidance, go to Paul Saladino's website (the functional medicine nose-to-tail doctor)here. If I take an active rest day on Thursday, I won't eat. This gets me a regular 48 hour fast almost weekly. According to Nasha Winters, this was of eating is a sure-fire way to prevent cancer.


  • Magnesium... transdermal magnesium oil applied to feet before bed and oral magnesium.
  • Vitamin D3 - we don't take this and I don't think you should either... get this from adequate sun exposure, wild fish eggs, blubber and grass finished tallow.
  • Vitamin K2 - only when we're not regularly eating marrow, tallow and tons of egg yolks which is basically never.
  • Grass Fed Liver
  • Grass Fed Beef Organs
  • Grass Fed Bone Marrow
  • Grass Fed Brain
  • Grass Fed Tallow
  • UVEX Glasses
  • Honorable Mentions For Targeted Support - may use Thymus or Spleen for allergies or to boost immune system...Brain if the brain need a boost... Bovine Tracheal Cartilage to recover an injury... Thyroid in the winter when little to no carbs are available... Adrenal if adrenal support is required... you get the picture.

Keep in mind that my tribe and I eat a very nutrient dense diet. We consume the whole animal just as our ancestors did... That's right, we eat the liver, lung, kidney, pancreas, spleen, heart, thymus, bones, tendons, ligaments and more... and we eat this way every day (except on vacation we take extra Liver, Beef Organs and Bone Marrow supplements). We love our bone broth (this is my wife's specialty), and we eat tons of pastured eggs. More on fasting methodologies and how I break my 5-day fast (with a successful hunt) at the bottom of this page... if interested, read the section FASTING CONTINUED which is right after my reading list (at the very bottom).

You never know, ancestral eating patterns (i.e. cycling back and forth between paleo, ketosis, carnivory and fasting) could easily be the missing link to the energy, mood, memory and mental performance benefits that we are all after. This is how our early ancestors ate.Start eating like this to build your biological resilience.


I continue to eat like our early ancestors did, but lately, with an emphasis on MTOR rich foods like raw, pastured eggs after workouts. We just filmed a piece on "what I eat in a day" so stay tuned for that... in the interim, here's what it looks like most days of the week (every day but rest days)... yes, it'sstill predominately animals with some foraging foods like in-season fruits, veggies and tubers... yes, still predominately Carnivore.

MEAL 1... right after my first workout

  • 6 farm fresh eggs
  • 45g protein shake w/ ice cold Mountain Valley Spring (mineral) water
  • 100g homemade whole greek yogurt w/ 30g maple syrup... I also mix in 5g creatine, 10g collagen, 30g almond butter, 20g ghee and 2g redmond sea salt
  • 2oz raw liver - I like to drizzle maple syrup and sprinkle redmond sea salt here
  • 1oz raw bone marrow - I like to drizzle maple syrup and sprinkle redmond sea salt here
  • 1/2 pint of farm fresh raw milk (usually milked that morning) NOTE: if my stomach is full, I mix my shake with this milk instead of the Mountain Valley Spring water

MEAL 2 (identical to MEAL 1)... right after my second workout

  • 6 farm fresh eggs
  • 45g protein shake w/ ice cold Mountain Valley Spring (mineral) water
  • 100g homemade whole greek yogurt w/ 30g maple syrup... I also mix in 5g creatine, 10g collagen, 30g almond butter, 20g ghee and 2g redmond sea salt
  • 2oz raw liver - I like to drizzle maple syrup and sprinkle redmond sea salt here
  • 1oz raw bone marrow - I like to drizzle maple syrup and sprinkle redmond sea salt here
  • 1/2 pint of farm fresh raw milk (usually milked that morning) NOTE: if my stomach is full, I mix my shake with this milk instead of the Mountain Valley Spring water


  • 16oz of full fat red meat (e.g. grass-finished rib eye, grass-finished ground wagyu or short ribs, ground organs including liver, spleen, pancreas, heart and kidney)
  • 2 to 3oz of something raw like raw bull testicles, raw sweatbreads or raw heart
  • 1 avocado with 100% genuine olive oil and redmond salt
  • If I earned it, I may have 100 to 200g sweet potatoes


A mismatch between our ancestral and modern environments in terms of physical activity and natural movement comes to mind as being almost as big a mismatch as is diet. Based on paleoanthropological evidence from hominid fossils, and from the study of individuals living in contemporary hunter-gatherer societies, humans moved around quite a bit and were very active. People in hunter-gatherer groups probably walked around 10,000 steps a day.

What you do with your body is just as important as what you put into it... in maintaining a "healthy level of movement," one develops a healthy approach to consumption, where instincts become far more identifiable and beneficial. The well-being that builds from balanced movement trumps the need for consumption based satisfaction, such as food, painkillers, alcohol, drugs etc. Don't believe me... try it! Try moving more... I'm not asking you to put forth much effort here. I'm just asking you to put one foot in front of the other. Get 10,000 steps a day (or) walk for 60 to 90 minutes.This is how I do it...

(Video) The REAL reason you’re UNHEALTHY | Ancestral Living Q&A with LIVER KING

  • First thing in the morning I walk for twenty to thirty minutes... this is my cup of coffee
  • Early afternoon I walk for twenty to thirty minutes... this is my afternoon nap
  • After dinner, our tribe walks in rain, snow or shine for thirty minutes

I also lift heavy things but this supplemental to moving around at a slow pace. Get moving and take notice how other things fall into place.


Avoid danger like our ancestors did (think lions, trans fats, sugars, fluoride, excessive wifi, emfs, vaccines, mercury fillings, toxic people, pollution, non-native water, plastics, non-native clothing (polyester, acrylic, acetate, nylon, etc), non-native bedding, non-native eating and drinking containers, non-native toiletries, non-native smells (perfumes, air fresheners), flame retardants,etc)... This is more categorical in nature because to listeverything under this category would be virtually impossible. It will also seem totally impractical to do it all but you can certainly take steps.For instance, instead of avoiding your off-gassing furniture and toxic flame retardant mattress, get some house plants in each room to soak up the toxins... these plants will even go one step further and produce fresh air while they're at it. NASA did it! We do it! Remember that this thing is a journey... one step at a time; it's just like walking.


If you can go back in time, to the tune of a million years, do it... you'll avoid modern day dangers! If that's not yet an option for you, implement lifestyle changes to avoid danger, reduce exposures, reduce toxic load and always provide your body with detox support. This naturally leads me to the familiar detox conversation. Here we go...


Most customers tolerate our supplements without incident; however, approximately 5 to 10% of customers (usually with an autoimmune condition or methylation SNPs) may experience a detoxification reaction. Detoxification reactions go by many different names including healing reactions, healing crises, cleansing reactions (or) Herxheimer reactions with hallmark symptoms of nausea, headache, lethargy, dizziness and other flu-like symptoms. In this instance, detoxification reactions are generally an indication that detoxification pathways in the body are back online... cells suddenly have an opportunity to release an even greater than normal quantity of stored toxins, metabolic wastes, pathogens and unwanted material.


It's all about support here... liver support, kidney support, phase I detox support (to mobilize toxins), phase II detox support (to bind and excrete toxins) and more methylation support. If you do everything on this entire page, you're good to go. If you don't, start here...

  • Avoid Danger To Begin With (Phase 0 Detox), Then Support Detox & Methylation Pathways
  • Eat Liver, Kidney, Bone Marrow & Get More Methylation Support (i.e. pastured, organic egg yolks, creatine, sprouted chickpeas)
  • Support Liver & NRF2 w/ Turmeric and Kimchi-Like Foods (e.g. cabbage, broccoli, cruciferous veggies)
  • Drink Adequate Native, Non-Treated Spring Water; Add Lots Of Himalayan Sea Salt
  • Include Chlorella & Cilantro, Especially For Heavy Metal Detox... Especially if you have headaches... Especially if you have or had amalgam/mercury fillings.
  • Do Contrast Showers, Do More Movement, Do Saunas
  • Take Activated Charcoal Between Meals (this is temporary)
  • Get Plenty Of Magnesium & Turn Off Wifi To Mitigate "Some" Of The Harmful Effects Of EMFs
  • Get Lots Of House Plants To Mitigate "Some" Of Those Offgassing VOCs
  • Get Native, Natural Furniture, Flooring, Clothing & Toiletries
  • The Ultimate Is The 5-Day Water Only Fast; more on that later...


Ourearly ancestors were in constant contact with nature...Like the fertile ground that we once walked upon, we were a natural extension of this earth.In the modern world, we unknowingly struggle to find direct body-to-earth contact which supports a vibrant, disease-free life.In the book Earthing, authors Clinton Ober, Martin Zucker and Dr. Stephen T. Sinatra put forth a bold proposal that earthing (also known as grounding) has the ability to heal... I believe that they're on to something.

At the heart of earthing is a central physics-based relationship. Since the advent of shoes, houses, flooring, and elevated beds, we’ve lost our connection with the earth and its inherent electrical field. Think about it... when was the last time you had your bare feet directly connected to the earth? How long did you stay connected? Our early ancestors were connected 24/7.

"Basically, the theory is that our bodies are meant to come into contact with the Earth (a “grounding” force) on a regular basis. Positive electrons in the form of free radicals (ever heard of those guys?) can build up in our bodies and direct contact with the ground balances this out as it is a negative grounding charge. Our bodies and cells have electrical energy, and especially with the high prevalence of Electromagnetic waves, Wi-Fi and mobile phone waves, many of us have a high amount of positive electrons built up in our bodies."—Katie Wells from Wellness Mama


  • Improved Sleep
  • Anti-inflammatory
  • Stress Reduction
  • Muscle Recovery
  • Pain Management
  • Improved Circulation
  • Antioxidants
  • Protecting The Body From EMFs


This is the easy part... it doesn't cost anything... it doesn't require a whole lot of effort... all you need to do is take off your shoes and put your bare feet directly on the earth (grass, dirt, gravel, sand, etc). That's it! Do this for a 10 minute stretch and pay attention to how you feel. Do it in the morning, do it in the evening or do it every few days... some is better than none. If you see and feel the value in it, you'll do it more... we (The Johnson Family) do it everyday for at least a few minutes and we do it weekly when we go on our barefoot hikes. I can't say anything objective about it but I love the ancestral connection, and it just feels right!

[6] GET COLD...

Our early ancestors were regularly subjected to cold temperatures. It’s most likely why we humans have brown adipose tissue (BAT). BAT is especially abundant in newborns and in hibernating mammals.[9]It is also present and metabolically active in adult humans and its primary function is thermoregulation. In the modern world though, we are rarely subjected to cold temperatures for any real duration... Let's face it, who likes that uncomfortable frigid feeling that comes with cold, especially when we have access to warmth 24/7. In modern times, we simply put on some clothes… turn up the heater… or we avoid the cold altogether by staying inside. Our potential for strength and health remains encoded in our DNA, and under certain conditions, we can genetically express the strongest, healthiest version of ourselves. Those "certain conditions" almost always have to do with nose-to-tail nutrition. In this instance, it has to do with getting cold.

— Improves blood circulation so the arteries work more efficiently at pumping blood, therefore boosting our overall heart health * —

— Promotes “hardening,” which results in increased tolerance to stress and disease * —

— Upgrades the immune system by increasing glutathione (our master antioxidant) and decreasing inflammatory markers * —

Intentional cold exposures initiate adaptive processes and response mechanisms that are hardwired into our genes. We have 60,000 miles of blood vessels within us that are lined with smooth muscles that constrict (or) dilate based on our perception of temperature. This process of vasoconstriction and vasodilation is like exercise for your blood vessels.

Cold exposure benefits include boosting heart health through improved circulation and increased tolerance to stress, upgraded immunity, and enhanced metabolic flexibility. Rhonda Patrick, PHD writes “cold exposures increase cold shock proteins including one in the brain that repairs damaged synapses and in muscle prevents atrophy, how a cold-induced catecholaminelowers inflammation and pain by decreasing the levels of 3 inflammatory mediators…”[10]This is very, very interesting stuff and it's grounded in evolutionary science.

Give it a try. Start with cold / hot shower contrasts for 30 seconds at a time. At first, you'll down right hate me for it because it is down right uncomfortable. Continue the shower contrasts over a 30 day period. Take notice how you feel afterwards... it will keep you coming back for more. It gets easier and easier because the adaptive mechanisms, including the smooth muscles that line the blood vessels, adapt... they get stronger, faster and more efficient at doing what they were designed to do. You will notice that your ability to withstand cold will increase considerably after only a few days. Like any other stressor, we adapt… it gets easier… and it starts to feel amazing.


Our early ancestors didn’t brush… didn’t floss… didn’t get cavities. This is my “go to” line because it seems that the more we brush and floss and use fluoride, the more cavities we get. Obviously, brushing and flossing aren’t the answer, but don’t tell this to the multi-billion dollar dental industry (nor to the allopathic dentist). We all have the ability to remineralize our teeth… to withstand acidic insults… to arrest and resist decay. Nutrition giants Weston A. Price & May Mellanby published the data proving the vital importance that the fat soluble vitamins A, D and K play in tooth remineralization.

Wife is a biological dentist (of 20 years)… I own a supplement company (yours truly). In fact, we developed a consumable product together called “Tooth Restore” that was rich in vitamins A, D, K, magnesium, phosphorus (and others)…This is not in production nor commercially available;nor does it need to be for people to glean the benefits, because as you know, nourishing food comes first — Tooth Restore was a combination product of Liver, Bone Marrow, vitamin D and K2 (mk-4) and magnesium.

(Video) Keto Omnivore & Carnivore: Colostrum For Leaky Gut

— Vitamins A, D, and K2 cooperate synergistically not only with each other, but also with essential minerals like magnesium and zinc, with dietary fat, and with key metabolic factors like thyroid hormone * —

— Vitamins A, D, and K2 interact synergistically to support energy metabolism, immune health, provide for adequate growth, support strong bones and teeth, and protect soft tissues from calcification * —

— Magnesium is required for the production of all proteins, including those that interact with vitamins A and D * —

Our liver product is high in real, preformed vitamin A (5,000 iu per serving). That said, if you are deficient in vitamin D, vitamin K2 and/or magnesium, you will not see as much benefit as you could (nor) will you be optimizing other important health metrics. Do you regularly get mid day sun exposure, or take a vitamin D3 supplement? Do you eat fermented veggies like kimchi or sauerkraut or take a vitamin K2 supplement? Do you take a magnesium supplement (I personally recommend a transdermal magnesium oil spray because it's virtually impossible to get enough magnesium from diet alone).

[NOTE:Bone marrow is likely rich in vitamin K and the other fat-soluble nutrients, but formal tests to determine the range and amount remain to be carried out.[11]While smashing bones and sucking out the marrow fat was the hard way our ancestors obtained vitamin K, it's not that difficult to obtain marrow bones and either oven roast 3" pieces to serve as appetisers, or slow cook them to make them extra delicious / nutritious... or, look for a good bone marrow supplement!]

The take home message here is live life in harmony with nature, the way of our early ancestors… love your bone soups, look to liver, get sensible sun exposure, eat your fermented foods (natto reigns supreme) and mind your magnesium. If you want fresh breath, brush your teeth. If you want oral health, nourish your body.

People with periodontal issues will also need additional support from whole bone extract (bone, marrow and cartilage), CoQ10 (or Beef Heart) and collagen (or Bovine Tracheal Cartilage). Ideally, we would consume these nourishing foods by indulging in the deliciousness of bone broth, bone marrow and organ meats (heart is the richest source of CoQ10 that exists in nature).These additional nose-to-tail nutrients could easily be themissing link to the strength, energy and other health benefits that we are all after. For wife's full protocol, go to our Bone Marrow page and scroll down to the title that readsACTIVATING AN ANCIENT PATHWAY [FOR DENTAL HEALTH].


Men evolved fighting, hunting, protecting... struggling... persevering... winning. And when we win, we get rewarded with a boost of dopamine, androgens and more things that cultivate such behavior. Androgens also help us to win! In modernity, there are not a lot of natural opportunities for boys and men to put themselves in harms way... to overcome real struggle... to really fight for something of value... to win. I believe in contact sports but what happens when that's over and done. I believe for us men to really thrive, we have to possess a type of high courage to continue to fight for something meaningful... to foster an inner fire... to take real risks... and to continue to create opportunities to win.Look for opportunities that scare the shit out of you... look for opportunities to live! Feel like your stuck in a rut... want some ideas... here ya go...

In the context of leading a relatively "normal" (boring, routine-driven) life, the key is change and primal purpose. Novelty is what our DNA expects but in the modern world, we do the same things over, and over, and over... just sort of existing in life, on autopilot... so change everything (sleep differently, eat differently, move differently)... change what you do... what you see... how you think... how you feel... how you are... become a greater level of mind, body and spirit to become a greater version of yourself.

Start with simple things like brushing your teeth with the other hand... cross your arms left over right... sit in a different chair in a different way... drive different paths to and from new and old places... don't let yourself exist on autopilot... create novelty in everything that you do. We are sapiens of genus homo, hunters, gathers, nomads. Have you taken a freezing cold shower yet... if not, go do this right now... tell me how you feel after an ice cold shower... this elicits a state of being that will remind you of what it's like to feel alive again. This ice cold shower seemingly puts you in harms way... you will endure struggle.. you will endure discomfort... you will overcome real and imagined struggle... remember this... comfort is not good for the organism.

Progress with other things like a 5-day water fast... this acts like a genetic reset of sorts and it provides the mind, body, spirit framework for real struggle. Start chopping firewood... make a backyard fire... start doing Crossfit and push yourself to the edge... buy a set of daggers and practice throwing proficiency or make a spear and do the same... go to the shooting range... get in a game of pick up basketball or paintball or a first person shooter game...

When was the last time that you did something that really scared the shit out of you... run from a lion... run from a dog... go bungee jumping... get on a roller coaster... go bouldering or rock climbing... take up an extreme sport... pick a fistfight that's worth fighting for... (I did this at the post office one day when a man was bullying a woman clerk, he retreated).

As Diane Ackerman puts it, “Where there is no risk, the emotional terrain is flat and unyielding, and, despite all its dimensions, valleys, pinnacles, and detours, life will seem to have none of its magnificent geography, only a length.” In the context of a lifetime, these realizations and moments of intensity are ours to carry with us. They help expand the proportions of our living... they create a certain kind of energy that extends beyond our flesh... they fill a well that sustains the life we go back to. We are descendants of the sole surviving species of genus Homo (the baddest mammalian predators that ever lived).

Struggle Develops Strength

The koala bear once had a full-fledged brain that occupied the full innards of that cranium. Then, the koala discovered eucalyptus trees which provided massive 24/7 comforts… protection from prey and an endless buffet. As a species, the koala hasn’t had to really struggle for anything, for a very long time. As a consequence, they (the modern day koalas) now enjoy the smallest relative brain size of all such furry creatures and the relative intelligence of a snow globe. Does this story sound familiar… well, it should… because it’s happening to us modern day Sapiens. Struggle develops strength which is why “Do Something That Makes You Uncomfortable” is one of my favorite habits.

[9] Tribal BONDING

Since the inception of our species, we belonged to a far greater purpose... you'd be hard pressed to find things more primal than that of "purpose" itself. Think about it... purpose was guarding the perimeter from danger (lions, hyenas, other tribes) to protect one's tribe... purpose was hunting and foraging to feed one's tribe... purpose was building, tool making and weapon making to shelter and shield one's tribe... purpose was care taking and love making to nurture, to nourish and to grow one's tribe.... purpose was in teaching and in tradition, and in play to cultivate wise traditions, to deepen social bonds, and simply, to enjoy the most profound parasympathetic state of rest and relaxation.This kind of purpose decided whether people would live or die.

In a tribe, we believed and we belonged...we believed and belonged to each other (to thy fellow man; to thy fellow woman; to thy shared belief)... we belonged with such connection and purpose that weclearly knew our roles and goals as individuals and we knew exactly where we fit in... we knew our place in the tribe.. we knew our place in the the modern world, most people don't know their place in their own homes.

In the modern world, we don't really have to band together and fight or struggle for anything anymore (unless there's a horrific hurricane, a 9-11 attack or a mass public shooting) because uncle Sam has done that for us. We enjoy the illusion of protection and we enjoy the illusion of support and community... this allows us to sort of exist but certainly not thrive. This leaves us devoid of that primal purpose that our big brains evolved with... that our big brains still expect in the modern world to heal and be healthy.

(Video) Ancestral Supplements Mofo W/ Organs Review | Supports Testosterone, Prostate and Heart Health

If you want strength, health and happiness, you have to create your own purpose, you have to be part of something bigger and you have to identify a shared belief and you have to foster a culture of belonging (to one another; interdependence). You develop a sense of community... a sense that everyone is needed and that everyone is important... a sense of primal purpose that awakens the old spirit within.

Yes, menevolved fighting, hunting, providing, protecting and persevering (we're hard wired to do so).

Women evolved nurturing, care taking, tool making and teaching (they're hard wired to do so).

Kids evolved watching, modeling and helping their men and women protect and perform.

Everyone was needed... everyone was important.

TedTalk expert Lissa Rankin, M.D., a former OB/GYN and current mind-body medicine physician, quit her 9 to 5 to figure out why some people healed from “incurable” diagnoses and others didn’t. She scoured the evidence and she detailed her findings in her New York Times Bestseller Mind Over Medicine: Scientific Proof That You Can Heal Yourself. The gist of her findings is that, while diet and exercise are critical, laughter (tribal bonds), camaraderie (tribal bonds), a happy marriage (tribal bonds), and doing what you love for a living (tribal purpose), are the main determinants of health.

The take away... join a tribe of true believers and belong to one another (or) go out and create and lead your own.

Man's Best Friend

The bond between dogs and sapiens is ancient, enduring and it feels better than a warm blanket on a cold morning. This connection runs deeper than you might think... it's embedded in our genes. If you can't wait for this honorable mention to be developed, just go out and get/adopt one already. More on the topic coming soon.


Sleep, food and lifestyle have to be fundamental to recovery and healing. I believe in an ancestral approach like an introduction to ketosis (with supplements), then cycle in and out of ketosis every couple of months. This will address the root cause of many issues.... reset insulin and leptin sensitivity, and get you well along in your health journey.

Just remember that this is a journey, not a destination. Around every corner in the modern world is yet another ancient ancestral practice that has been tucked away for comfort and convenience.

Each element above will contribute to health and healing. Don't get overwhelmed but start doing a little, then a little more... Trust me, the body is absolutely amazing in its ability to heal if we just provide the right environment for it to do so. Are you getting the deep restorative sleep that our biology needs to recover, rebuild and repair? Are you consuming a varied diet with nose-to-tail nourishment (or) supplementing with our Liver, Beef Organs and Marrow?Are you currently getting sun exposure, eating wild fish eggs or taking tallow for its vitamin D3? Are you eating kimchi (or) natto for the K2? Make sleep, diet and lifestyle your priority... then start moving... then start moving more until. You don't have to go crazy here but you have to find ways to move. Just remember it's one step at a time.. it's a journey. This stuff works! You have every reason to be hopeful.


A lot of people ask me about my religious affiliation. This is what I believe... I believe that we are all of one peoples... I believe that we, and our animal brethren, breathe from the same air... that we drink from the same body of water... that we share the same life giving sun and forces that nourish our strikingly similar DNA. I believe that my fellow man is my brother and that my fellow woman is my sister. I believe that it's in our ability to deeply love, bond, nurture and share the success of the hunt that we have become the very humans that we are today — I believe that all of this is possible because of a greater, higher power.

Favorite Books

  • Nutrition and Physical Degeneration
  • Primal Fat Burner— Required reading for the entire tribe here at Ancestral Supplements... a godsend gift to us Sapiens.
  • Primal Connection & Primal Blueprint
  • Go Wild
  • Move Your DNA
  • Your Personal Paleo Code
  • The Wahls Protocol
  • Effortless Healing
  • Brain Maker
  • Earthing
  • Deep Nutrition
  • Nourishing Traditions & Nourishing Broth
  • What Doesn't Kill Us
  • The Biology Of Belief
  • Keto Clarity
  • Keto Adapted
  • Wired To Eat
  • Eat Dirt
  • Cure Tooth Decay
  • The Way of Men... an absolute must read for men > Follow it with Barbarian > Finish it with A More Complete Beast.
  • The Wisdom of the Native Americans
  • You Are the Placebo
  • Tribe: On Homecoming and Belonging
  • Sapiens & Homo Deus
  • Lame Deer, Seeker Of Visions
  • Great Plains by Ian Frazier

FavorITE Websites


My unequivocal favorite workout is called “Barbarian;” it’s a wearable weight workout+ in which we honor our ancestors. Barbarian is a global exemplar of ancestral-inspired full body functional training. It also happens to be the initiation experience for everyone that joins the tribe here at Ancestral Supplements (women do a version with 53lb implements). It’s a 1 mile drudge carrying 70lb kettlebells in ea hand, wearing a 70lb pack, pulling 70lbs on-top of a sled (w/ shoulder straps) and 20lb ankle weights. Every step is unsteady, off balance, as if trekking through shin-deep mud and carrying a fallen comrade back from battle. Shoulders and upper back remain lit up; never get a rest. Grip, grit and absolute resolve are measured in steps. NOTE: sled weight for asphalt is 120lbs on-top of sled for men / 85lbs on-top of sled for women.

Yeah, it’s totally barbaric… it totally garners all kinds of looks, comments and sympathy from outsiders (aka neighbors)… I do this just about every Wednesday. It's a time that reminds me that there’s really nothing harder in life (at least my life) and that all other seemingly challenging obstacles will require less physical, mental and emotional wherewithal. It reminds me that our barbaric ancestors performed this kind of back breaking work on a regular basis. It reminds me that this is my barbaric lineage… we are descendants of the sole surviving species of genus Homo (the baddest, most barbaric mammalian predators that ever lived).

Picture taken August 31st, 2019.

Ancestral Supplements - About Us (Co. Story) (2)


I have no doubt that various fasting methodologies optimize hormone status. Big picture is the "biological law of accommodation," which has a strong interplay with hormesis. The law clearly works with exercise... it works with diet... it works with calories too.

Since October 2017, wife and I have been practicing a 5-day water only fast at the beginning of each month. On day 1, we do an all-out-effort workout (e.g. like back-to-back Fran) to simulate a failed hunt. If you had any glycogen around before the workout, now you don't! Then, we fast as usual on days 2, 3 and 4 (lots of walking, lots of ice showers, lots of rest); however, day 5 is another all-out-effort workout to simulate a successful hunt (e.g. Assault Bike intervals).

Let me modestly state that I'm pretty strong with a decent build, and that I wouldn't be doing this experiment for very long if it compromised my ego gains. That said, we always lose a solid 7 to 10 lbs (fat, muscle, water and waste)… the next 2 weeks we are always a little bit weaker, less metabolically fit and alittleless lean mass. Weeks 3 and 4 are when the magic happens… stronger, fitter andmoremuscle than baseline. I also see the autophagic and apoptotic benefits as the best health/ life insurance policies that money can buy.

As it relates to how I break my fast, after a successful hunt on the Assault Bike, I blend up some fresh, pasture-raised, grass finished liver with some salty bovine blood. Sometimes, I like to dice up some avocados and sprinkle some crunchy sea salt, and spoon the savory dish like a gourmet soup - chilled of course. I usually top it off with some organic, pasture-raised egg yolks. HINT: skip the avocado if you're doing the fast for health recovery.

Yeah, yeah, I know... there's a bunch of popular information on the interwebs about eating a salad and /or some clear (calorie-less, taste-less) soup. That doesn't seem very ancestral to me. I believe in ancestral living... I believe that if our early hominid ancestors were starving, after a successful hunt, they would have consumed the fresh liver, a few bites of heart and as much salty blood as the body could bear. I'm not saying that I'm right... this is just what I believe.

Summation, fasting is badass for the human organism... short-term fasting, longer-term fasting, intermittent fasting... the key is to be smart... try various strategies... when your body adapts to one, try something different!


I actually get quite a few inquires about drinking alcohol. To be certain, I advocate[4] AVOID DANGERS LIKE OUR EARLY ANCESTORS DID... but this whole ancestral living thing has gotta be practical, or it doesn't work. That said, if you can become more robust... if you can build biological resilience so that you can better withstand dangers, poisons and toxins, by all means, have some poison.

There's nothing wrong with a little alcohol from time to time... especially if it's done right! Wife and I have drinks every now and then and it's clear that the benefits of the sensible indulgence outweigh anything else. An interlude with a good drink (a bottle of wine, or a bottle of Everclear) can deepen the experience... it can strengthen the bond... it can be profoundly positive... in context, of course. There's no room in my life for hangovers, which is why I only drink 95% ethanol... here's how I do it...

NOTE: Ethanol (aka alcohol) is the intoxicating agent found in beer, wine and liquor. The problem these days is that alcoholic drinks are not pure enough... commercial interests add terrible, terrible things for looks, taste, texture, preservatives... and the list goes on (think even more poisons). These additive poisons wreak havoc on your liver, body and brain and cause hangover-like symptoms. Why not just avoid them altogether.

Start with an empty stomach. Yep, that right! If ya don't, you're sending your liver to work overtime. Next, take some liposomal glutathione 15 to 30 minutes before your first drink. With your first drink, and each subsequent drink, throw 4 or so Liver capsules down the hatch. This is what I drink...

  • Everclear - 1 shot
  • Lemon/s - 1 to 2 freshly squeezed lemon juice with a little rind shaved off into the mix
  • Sparkling Mineral Water - 16 to 24 oz of top shelf sparkling... I go with Mountain Valley Spring Water or Pierre Cans (always in glass or cans)
  • Pink Himalayan Sea Salt - 2 grams or a few big pinches... salt enough so that you taste it; this should be a salty, citrusy drink
  • Ice- (opitonal) I make my ice from Mountain Valley Spring Water

Stir, drink and be merry with friends and loved ones. I usually have 3 of these and I'm totally good to go! Wife has 1 to 2 and she thinks she's hilarious (that's when I know she's really buzzed). It's imperative to only have these drinks, or non-calorie drinks (w/ no fake stuff) or you'll ruin the whole thing. Let your liver do it's thing... let it work and let it breathe. Before binging on primal fare, wait at least 15 to 30 minutes from the last sip of your last drink, have another round of liposomal glutathione, wait a few minutes and have at it! Here's a summary...

  1. Start with people that you like... people in your tribe
  2. Empty stomach
  3. Liposomal glutathione (Core Med Science; take as directed)
  4. Liver capsules
  5. Make drinks; don't forget the pink sea salt (otherwise) it doesn't work
  6. Only consume these drinks and/or mineral water... no food whatsoever (except Liver capsules) or it doesn't work
  7. Re-dose w/ Liver capsules before each drink
  8. Liposomal glutathione; round 2
  9. Eat eggs with extra yolks; I have round 9 to 12; wife has 6 to 8
  10. Liposomal vitamin C (Mercola, take 2)
  11. Maybe some melatonin before bed (1 mg or so)

If you're not gonna eat eggs, make sure that you down a good 6 egg yolks (otherwise) it doesn't work, and take some liposomal vitamin C with your meal. The next morning, I feel great... I'm productive... I'm ready to go... no hangover symptoms that linger into the day nor the next day. This is what works for me.

For more on this (including the science), see our blog articlehereentitledThe Ultimate Ancestral Guide To Better Sleep.


1. My Review of Liver King's Ancestral Beef Liver
(Stuart Carter)
2. MOFO - Male Optimization Formula with Organs: Brad Kearns
(Brad Kearns)
3. Should Your Carnivore Diet Include Organ Meats?
(Real Food Carnivore)
4. Beef Liver Is The Most Nutritious Food – Dr.Berg On Grass-Fed Superfoods
(Dr. Eric Berg DC)
(Sarah Perkins)
6. Ancestral Supplements- The Perfect Carnivore Supplement!
(Zaids Experience)

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